Vaginoplasty (rejuvenation or tightening of the vagina) and Labiaplasty (labia reduction & beautification) are becoming more popular as social acceptance of these cosmetic and reconstructive procedures continues toward mainstream. Labia surgery, which usually involves labia reduction—and vaginal rejuvenation, or tightening, are becoming as common today as other cosmetic procedures, including tummy tucks and breast augmentation. New advancements and techniques in labiaplasty and vaginoplasty typically lessen scarring, pain, recovery time and show excellent results. Labiaplasty is for women who have a problem with large labia, asymmetric labia or related female genital issues. This may cause severe embarrassment with a sexual partner or loss of self-esteem, and in some cases pain and discomfort. Labiaplasty permits the reduction of large labia (labia minora and labia majora) to reduce their outward appearance and correct misshapenness or irregularities. Vaginoplasty—often called vaginal rejuvenation—is another surgical procedure that can help women who have had multiple childbirths by offering a surgical remedy to tighten and enhance the sensitivity of the vagina.